The Importance Of Stereotypes On Society - 911 Words

Harper Lee, an American novelist, once wrote, â€Å"You never really understand a person until you consider things from his point of view† (User). We as humans are very quick to judge; hence, in our eyes others are portrayed by outward appearances and not on their background or what they are going through. Stereotypes do nothing but hurt the world, whereas it would be a much better place if we were all united as one and stereotypes didnt exist. Stereotypes can be defined as viewing an entire group of people in a generalized way, and they impact our society in many ways (Stereotype). For example, in an interview with Guy Raz from NPR, Jamila Lyiscott says, â€Å"You have this lens where youre looking at yourself through the lens of other people†¦show more content†¦In addition, in the story, â€Å"Desiree’s Baby,† stereotypes are explained and shown how they affect society. Readers notice that making judgements about a particular person or group of p eople that you may not know knowledge about, can never be good or end well. Sometimes we as people are quick to judge based on outward appearance, and we care what others opinion of ourselves is. In reality your opinion of you is the only one that matters. Without a doubt, developing stereotypes is not a good habit to have. To reveal that going down the path of developing labels isnt good, the author writes, â€Å"She walked across a deserted field, where the stubble bruised her tender feet, so delicately shod, and tore her thin gown to shreds† (Chopin). This helps support the definition of stereotypes by revealing that Desiree began to view herself through the false stereotype others had defined her as. Labels and stereotypes affect society in a negative way, they decrease self-confidence, and once you know that stereotype you sometimes view yourself that way and look at yourself as less than. Stereotypes and discrimination affect everyone, even athletes. Jackie Robin son, born in the south in the 1900s, broke barriers, set records, and ultimately left an impact on many athletes to come. After his service in the Army, he began playing baseball in the Negro-Leagues. Soon the president of the Brooklyn Dodgers chose him to play in the MLB. Robinson knew he was going to beShow MoreRelatedImportance Of Stereotypes On Society872 Words   |  4 Pages â€Å"Instead of being presented with stereotypes by age, sex, color, class, or religion, children must have the opportunity to learn that within each range, some people are loathsome and some are delightful† - Margaret Mead. It is important for us to understand what stereotypes are because its is something that happens to someone every single day. Stereotypes impact society everyday because someone will take a group of people either their age is the same or their color, but that person will think thatRead MoreGender Stereotypes1352 Words   |  6 Pagesa walking Gender Stereotype. I have often come to even ask myself is Tyler a boy name or am I being gender stereotyped solely by name? Before I open my mouth, I am stereotyped by gender simply because of a name. My name is a small fraction that does not even begin to compare to the many gender stereotype’s women face daily. A stereotype is a general mental image upheld by a group or class of people that is usually ove rsimplified. What is a gender stereotype? A gender stereotype is a set of sharedRead MoreSocial Stereotypes And Cultural Stereotypes1282 Words   |  6 Pagesalso, to ultimately understand the stereotype of their culture. Nehru understood the idea that if cultural stereotypes are not taken into account by the foreigner, it is likely that detrimental effects occurring from miscommunication will be apparent. Hence, this notion of cultural stereotypes and the occurrence of miscommunication will be discussed throughout this essay, with a particular interest and concern for the country of Germany, and the cultural stereotypes that are demonstrated by the peopleRead MoreStereotyping986 Words   |  4 Pagestypes of stereotyping. I will discuss how in todays society people are stereotyped in different many ways. In today’s society, there are stereotypes for almost any groups that individuals belong to. At some point in any person’s life, they would have experienced stereoty ping. For instance, it is often said that all African Americans are good at basketball, males are more aggressive than females, Lawyers are deceitful, and the list goes on. Stereotypes are so wide spread and used so often that they seemRead MoreKill A Mockingbird : Overcoming Stereotypes Reveals Truth About Characters1745 Words   |  7 PagesOvercoming Stereotypes Reveals Truth About Characters During the heart of the Great Depression in Maycomb County, Alabama, an individual s appearance, values, and reputation often are sources of limitation to the categorical minds of society. In Harper Lee’s To Kill A Mockingbird, confinement of even the most complex characters expresses the limiting scope of view of the prejudice society. Atticus Finch, a prosperous small-town lawyer and single father of Scout and Jem defies his stereotypes of beingRead MoreGender Equality And Women s Rights1274 Words   |  6 Pagesgirls need good examples to follow. In addition, well-educated role models will teach girls the importance of learning and why they need it. Role models will inspire young girls to focus on education and overcome the obstacles of education. Role models will help young girls accept themselves because role models teach the importance of accepting their life. Having female role models shows the importance of women and what they can achieve in the world. Educat ion provides girls the opportunity toRead MoreStereotype A Thought By Beverly Daniel Tatum911 Words   |  4 Pages Stereotype a Thought Today, many believe that stereotypes have been eradicated throughout our modern world, this is far from the truth. Beverly Daniel Tatum, an author of several books including â€Å"Why Are Black Kids Sitting Together in the Cafeteria† asks, â€Å"How did academic achievement become defined as exclusively white behavior?† Tatum has an interesting point, however stereotyping is not just about race it can be about gender bias, or body issues too. Ann DuCilleRead MoreWomen s Influence On Women1669 Words   |  7 Pagesbeen shown that women have only one purpose - to find themselves a husband and care for their family. This has been a standard set by society, making it almost impossible to extract away from this stereotype. There has been a fervor in recent years striving for change, women have began trying to make this change, but have made little to no progress due to the stereotype presence in media and literature. This creates not only a problem for women, but for m en as well. Though not often spoken of, menRead MoreAinT I A Woman And Sweat By Zora Neale Hurtson1613 Words   |  7 Pagesâ€Å"Ain t I a Woman?† and â€Å"Sweat,† focus on the lives of African-American women and the racial inequalities and gender stereotypes they face. In Zora Neale Hurtson’s short story â€Å"Sweat,† Delia challenges the male-dominant relationship between herself and her husband, Sykes, by being the provider in their household. As a person of color in the 1920s, Delia already lacks power in society; because of her gender, she is also objectified in her home by an abusive husband. Delia’s tolerance of Sykes’s disrespectRead MoreThe Music Of The 1975 : An English Rock Band Originating From Cheshire, United Kingdom Essay1077 Words   |  5 PagesThese lines spoke to me, in particular, because of the way the lead singer/songwriter captures the essence of stereotypes. Matt Healy conveys the way social media influences us, i ntroducing a way society plays a major role in our decisions. And, finally, he mocks the American population and their behavior with the repetition of certain lines. First, Matt Healy’s lyrics demonstrate stereotypes of the United States versus those of England. This is especially prominent in the line,â€Å"if she likes it cause

Essay on Illegal Immigrants Threaten the American Economy

The subject of illegal migration into the United States is a very controversial and challenging issue; but overall America’s systematic approach for regulating illegal immigrants entering our country has failed. It pertains to millions of individuals and families journeying to the bulls-eye country of America without proper documentation; but it also consists of people entering the country legally, but they violate the terms of their approved visas and passports by permanently residing here, rather than the allotted time frame they’re given. Amazing enough, The Federation For American Immigration Reform or better known as FAIR, estimated that in 2007, â€Å"the illegal immigrant population seated well above 13 million people.† Also considering†¦show more content†¦However, this has dawned little support in other states around the Mexican border. For example, New Mexico’s governor claims the law is a â€Å"step backwards,† and how â€Å"Te xas isn’t touching it. And California? Never again.† He’s referring too a similar law that occurred within California during the 1980’s, that would make being an illegal alien inside the United States a felon, but it never passed. But the problems it caused are similar to what is emerging inside Arizona. These measures have led to a sharp increase in the number of kidnappings, home invasions, and many other acts of violence that are tied to Mexican drug cartels and human smuggling. When it comes down to it, the police will have full authority to racial profile anyone they believe could possibly be illegal. This is problematic because protesters argue that the mis productive questioning and interrogating of those citizens who are actually innocent, will be stripped of their civil rights. Also opponents of the law point out that it’s an open invitation for harassment and discrimination against Hispanics regardless of their citizenship status. Not to be racially prejudice in any way, but I’m sure this law will deliver results. Neither are the consequences that extreme as well; while some innocent individuals will forcefully be held up during their day, it stillShow MoreRelatedThe Effect of Illegal Immigration on the US Economy Essay895 Words   |  4 PagesThe United States of America, being a country founded by immigrants, is known all over the world as the land of great opportunities. People from all walks of life travelled across the globe, taking a chance to find a better life for them and their family. Over the years, the population of immigrants has grown immensely, resulting in the currently controversial issue of illegal immigration. Illegal immigrants are the people who have overstayed the time granted on their US, visa or those who have brokenRead MoreA Rogerian Analysis of the Debate over Arizonas Immigration Law1493 Words   |  6 Pagesunderstood. Americas illegal immigration problem is one of the most remarkable failures of the U.S. federal government. Undocumented illegal immigrants, many in our very own neighborhoods, are able evade the reach of our nations laws and regulations with remarkable ease. This is a huge source of anxiety for many tax-paying Americans, who perceive illegal immigrants as a strain on our public goods More pragmatically, illegal immigration causes economic uncertainty for Americans. Employers do not knowRead MorePros and Cons of Immigration Essay730 Words   |  3 PagesPro/Con Illegal Immigration Picture a scenario where crowds of people surround you. You don’t know who they are. Hundreds of people of all cultures, ethnicities, and genders pass by you. To you, they might seem like regular people trying to get from Point A to B. Therefore, you would not assume that they play a significant role in society. However, what if one person that passed by you today was an undocumented citizen in the United States? How would you be able to tell the difference? EveryoneRead MoreExamples Of Problems In America969 Words   |  4 Pagesproblems that we face on a daily basis that include, the North Korean regime that continues to de escalate and threaten millions of lives globally Why UN Sanctions On North Korea Arent Working, According To Experts, illegal immigration is also a problem that threatens U.S. cities financially, also protesting that is legal until riots and burning of buildings occur then it becomes illegal and becomes a huge crisis in the United States. The North Korea n Nuclear Program and its de escalating problemsRead MoreImmigration Is A Foreign Policy Hot Topic1296 Words   |  6 PagesHowever, in order to understand why immigration has become a foreign policy hot topic, we must understand the history of immigration. Since the initial settlers arrived in North America, immigration has filled the American experience. Undeniably, many of the principles that unite Americans as a nation are tied to immigration. Historically, immigration has not only outlined our visualization of the United States role around the world, but immigration has also trickled into our interpretation of humanRead MorePersuasive Essay On Illegal Immigration1459 Words   |  6 PagesImmigrants have been coming to America way before the declaration of Independence in 1776. The United States of America has had immigrants from every nationality in the world seeking a better life or to pursue economic opportunities that may not be available in their native home. The majority of immigrants in the late nineteenth century arrived in the country on boats. Denial of entry were for the individuals whom are criminals, anarchists, or carriers of disease. Immigrants has the ability toRead MoreThe Issue Of Illegal Immigrants1441 Words à ‚  |  6 Pageslifestyle is called ethnocentrism. Ethnocentrism is the reason that American citizen’s highly debate and criticize illegal immigration, arguing that illegal immigrants are drug addicted thieves who thrive off of stealing American’s jobs and harming the United States labor force and the economy. As the immigration rate progressively rise’s it simultaneously concerns those who favor strict immigration laws and believe that illegal immigrants are harming the United States. However, these assumptions are hardlyRead MoreImmigration Is A Fundamental Transformation Of The American Economy1296 Words   |  6 PagesAmerican is built on immigration. Immigration has occurred throughout American History. Hundreds year ago the same dream of freedom and opportunity inspired people to cross the ocean to America today. Immigration brings the talents, youth and global connections, and immigration has a fundamental transformation of the American economy (A New Cha pter). Immigration gives the United States an economic edge in the world economy (Daniel). Immigrants work in all types of occupations. They are teachers,Read MoreMexican Immigrants And Illegal Immigrants Essay1015 Words   |  5 Pages Current Issues Many American citizens are responsible for illegal Mexican immigrants’ determination to enter the United States because numerous American citizen’s revenue money, drugs, and fame as a lifestyle which makes America the center of attraction for illegal immigrants to cross the border. It is clear that most Mexican immigrants transport an abundant amount of money payments and drugs across the U.S. border in return for more money so gangs and cartels can earn a recognized status throughRead MoreIllegal Immigration to America991 Words   |  4 Pageswritten by young immigrant from Portugal, Emma Lazarus, and engraved on the Statue of Liberty. With more and more people entering the country, the United States quickly evolved into the ultimate melting pot that it is today. As time has moved on America remains welcoming to the millions of immigrants. However, entry into the United States has become much more complicated. This complication resulted in a new type of immigration: illegal immigration. Ignoring American laws, these immigrants enter the country

Social Effects of Alzheimer’s Free Essays

â€Å"What Are the Social Effects of Alzheimer’s Disease? † The growing epidemic of Alzheimer’s Disease plagues more than 4 million people nationwide, according to the National Institute for Aging. The social and financial costs associated with Alzheimer’s Disease are on the rise with no relief in sight. Alzheimer’s Disease (AD), is the most common form of Dementia. We will write a custom essay sample on Social Effects of Alzheimer’s or any similar topic only for you Order Now It is an irreversible disease that destroys the brain over a period of time. AD is equivalent to child development in reverse. Scientists have found that AD patients share the abnormal processing and degradation of the beta-amyloid precursor protein. Scientists have noted that there are 2 changes in the brain cells. That is plaque and tangles. Plaques are made up of a sticky protein called beta amyloid, which builds up into small, sticky clumps in the cortex of the brain, intermingled with the functioning nerve cells. Tangles are made up of tau molecules, which normally form tiny tubes that support the structure of the brain cell. In Alzheimer’s patients, the molecules change shape so that the tubes collapse, causing the cell to shrink and die. It is still unknown how these changes occur. Alois Alzheimer first identified this disease in 1907. Generally, a person can develop this disease anywhere from 2 to 20 years after the first warning signs appear. Both men and women can become effected by AD. The older person is more likely to have it than the younger person. Rare inherited forms of AD such as Familal AD, can develop in individuals as early as their 30’s and 40’s. Most people develop it between the ages of 65 and 75 years old. AD has no single cause, but in the last 15 years, scientists have found several risk factors that increase one’s likelihood in developing the disease. One of the main risk factors is increasing age. According to the Multi-Institutional Research in Alzheimer’s Genetic Epidemiology (MIRAGE) project based at Boston University School of Medicine shows that at all ages a women’s risk of the disease is somewhat higher than men’s. Scientists also believe genetic predisposition plays a role to some degree. Based upon the MIRAGE project’s findings, it was found that people who’s both parents had AD had 1. 5 times the risk of people with just one affected parent and 5 times the risk of people with 2 unaffected parents. It was also found that most people with one affected parent do not develop AD themselves. Scientists have also found that genetic mutations on chromosomes 1, 14, 12 and 21greatly increase the risk of this disease in some families. Specifically chromosome 21 cause AD in people with down syndrome. A gene on chromosomes 12 and 19 play a significant role in late on-set AD, the most common type of AD. Scientists believe that ethnicity and environmental   factors play a role in the development in this disease. It has also been founded that high fat/low fiber diets have been linked to increase the risk of AD, as well as strokes, heart disease, hypertension and diabetes. It is believed that regular, moderate exercise also helps to prevent AD too. In 1998, AD researchers Erasmus University in Rotterdam found that women smokers are 2 times as likely to develop AD and men who smoke have 6 times the risk. More research is needed, as there is still no clear answer to the cause of this disease. There are 7 stages of Alzheimer’s Disease. The first stage is when the patient is cognitively normal. This is when there are no complaints or indication of any memory problems. The second stage is when the patient is very mild and cognitive deficit. In this stage, there is forgetfulness of new names or where they put things such as glasses or keys. The third stage is when the patient has a mild cognitive decline. This is when there is trouble remembering the names of objects and material they just read. The fourth stage is when the patient has a moderate cognitive decline. This is when the patient gets lost going to familiar places and having difficulty counting and recognizing familiar people. The fifth stage is when the patient has a moderately severe cognitive decline. This is when the patient has early dementia. It is when the patient needs assistance to survive. They forget their address, phone number and where they are. The sixth stage is when the patient has a severe cognitive decline. This is when the patient has middle dementia. In this stage, they forget relatives names but not their own. They have no idea of where they are or what the date is. They seem nervous and paranoid and usually lash out. Other times they are peaceful. They also lose bladder and bowel control. Finally, in the seventh stage, the patient has a very severe cognitive decline. It is the final stage of dementia. They later cannot feed themselves, and eventually lose the ability to walk and talk. The 10 Warnings signs generally associated with AD are: memory loss, difficulty performing familiar tasks, problems with language, disorientation with regard to time and place, poor or decreased judgment, problems with abstract thinking, misplacing things, hanges in mood or behavior, changes in personality and loss of initiative. A diagnosis of Alzheimer’s Disease with 100% accuracy requires an examination of the brain tissue. This is typically done with an autopsy after a person dies. An autopsy of a person with Alzheimer’s shows their brains literally tangled and deteriorated. Although a diagnosis of probable Alzheimer’s is very accurate wit hout autopsy with a complete physical examination of the patient. The diagnosis of AD is through a process of elimination after all possible causes of the symptoms are ruled out. Early diagnosis of this horrible disease is very important, as it will give time to the patient to make plans for the care of themselves and their finances. There are no cures for AD. Only 5 prescription drugs to treat AD have been approved by the FDA. Unfortunately, none of these drugs stops the disease itself, but it slows down the process for a limited time and helps control some of the behavioral symptoms. There is no way of preventing AD. There is some indication that antioxidants such as Vitamin E and some anti-inflammatory drugs such as ibuprofen may reduce the risk of starting it. It is believed that approximately 2-4 million Americans have AD. More than 70% of Alzheimer’s sufferers live in their own home and the average out of pocket cost is $12,500 a year. For Alzheimer’s patients in residential care centers or nursing homes, the average cost is $42,000-$70,000 per person per year depending upon where they live. The average cost of Alzheimer’s care from diagnosis until death is $174,000. AD is very costly. Most assistant living facilities are self-financed. Unfortunately, most people cannot afford it. V. A. benefits maybe an option for veterans. Medicare pays for up to 150 days of nursing home care, but AD does not qualify because there is no possibility of rehabilitation. Medicaid is a federal program administered by individual states that pay for long term care. Unfortunately, there are many restrictions and depending upon the state and or the stage of AD, the sufferer is in dictates whether or not they qualify for such a benefit. That is why this is a health crisis facing our nation. The government must be willing to provide more money towards research, and until a cure is found the restrictions of Medicaid must be reorganized to aid those in need. How to cite Social Effects of Alzheimer’s, Papers

Model of Consumer Attitude Formation †Free Samples to Students

Question: Discuss about the Model of Consumer Attitude Formation. Answer: Introduction: The following report illustrates and identifies the key elements in the market that influences customers decision on purchase. In order to assist the report few people have extended their helping hand whose consumption behaviour and decision making process has been examined. It is known to all that the consumer behaviour has different modes. As per the conventional categorisation, consumer behaviour can be divided into two major parts. One is the internal influences on consumer behaviour and the other is the external influences in the consumer behaviour. Pertaining to the purchasing decision on a product or service, consumers are highly selective and they keep their decision making process alive during the understanding of the product they are offered in the market. Internal influences of the consumers constitute of the perceptions, learning, motivation, behaviour or attitude and personality of the consumers in terms of the offered products or services (Claiborne and Sirgy 2015). As it has already been said that the influences on the consumers decision making process can be categorised into two segments, such as : internal influence and external influence, the report is going to proceed with the detailed discussion of these two segments (Solomon 2014). Internal Influence: There are four key stages of perception of the consumers regarding the product or service they are offered. Followings are the details discussions of the four key stages of the perception of the consumers. These four stages are: Exposure: When a consumer senses the availability of the product in the market or it launch, exposure occurs. The advertisements play a major role in making the first stage of perception occur. This is the primary stage that provides the customers or the consumers with an initial idea of the introduction of the product. While looking at the posters or billboards or hearing about the product from radio or television commercials, customers or consumers hoard the basic information about the products or the services. For instance, a consumer wanting to purchase a new car would at first gather information from the commercial advertisements. This is called the selective exposure. In case of the chosen customers, the selective exposure the used during the perception making process during their purchase of latest Apple iphone 7. They were introduced with the brand seven years ago and they have been continuing to be witness the exposure of the brand in the recent years as well. The first deci sion made by those customers was during the first product launch of Apple iphone 6 on September 2015. The initial exposure occurred when they watched the creative advertisement in the television showing the high quality phone and its camera. The second stage of consumer perception is the attention that follows exposure. Attention occurs after the required information about the product or service exposed to the consumers. Once the product is recognised by the customer it starts drawing attention of them. Attention is generally drawn with the help of product appearance. The products are often made lucrative so as t draw attention of the customers. Attention drawing criterion of the products or services depends on the look, shape, size, colour and movement of an object. An example of product attention to the customers could be the advertisements of the cars. For instance, the latest advertisement of Samsung S8 that has created a huge effect upon the consumers mind because of the look of the projected mobile phone. Showing phone from different angle has also drawn the attention of the people towards it in the very first look. Another example can be taken into consideration while discussing the second stage of perception. The advertisement of Audi succinctly depicts the quality of the product and it clearly expresses the sound of the cars that is highly alluring to the customers. The colour of the projected car is also a matter of attraction (Carrington, Neville and Whitwell 2014). The third stage of consumer perception is interpretation. Consumer interpretation refers to the assessment of the feeling and attachment towards the exposure of a product or service- specifically the brand introduced to the customers. Consumer interpretation can be further categorised into two different parts. These are: Cognitive Interpretation of the Consumers: Cognitive interpretation of the customers refers to a space where the stimuli are placed into a prevalent category of implication. It adds new meaning to the already existing category. Affective Interpretation of the Consumers: Affective Interpretation refers to the emotional response or the primary feeling of the customers to the product or brand they are offered by a company. This is elicited by the stimuli. In case of the chosen customers, the experience with Apple iphone 7 can be considered as the cognitive interpretation as they were already using Apple iphone 6. It can be considered as the cognitive interpretation because the feeling towards the new iphone has been an added one. It was added to the already existing category. Interpretation is a large area that is highly utilised by the by the marketers in order to create a bunch of loyal customers towards the brand by adding adequate and apt information pertaining to the product or service on offer. The fourth stage of perception is the memory of the customers that is impacted by the offered brand. The long term or short term storage of the consumers pertaining to the quality or information of the product they opt for purchasing, is called the memory. The memory is stimulated with the help of the past experience of the customers pertaining to a product. The product or the service they have already use may have longer r short term effect upon the customers choice, hence they might opt for reusing the same brand in a modified version. In case of the chosen customers, they have already used Apple iphone 6. Hence, the positive impact in the usage of the phone has stimulated the in purchasing Apple iphone 7 that is the modified version of iphone. Perception is nothing but the created stimuli upon the customers by the marketers. In order to draw attention towards the brand the marketers often create bold stimuli so that the consumers automatically generate feeling towards the product on offer. For instance, the above poster projecting Samsung Galaxy S8 depicts the quality of the camera in the night vision. The poster no doubt creates a positive level of attraction that is meant to be a strong perception of the targeted customers. The quality of the camera as projected in the advertisement has the effect upon the people that is strictly related to consumers relation to their picture clicking habit. The scenery depicted in the posted is also a lucrative one that exhibits a panorama. The mild emerging light from the horizon has effective attraction upon the customers. These are the bold advertising strategies used by the marketers. In the very first introduction of the phone the consumers are made clear about information that the phone has high capacity of capturing the nature in its camera. The quality of the camera has thus already been taken into consideration in the mind of the customers. It can thus be said that perception is one of the strongest tools to attract the cus tomers towards a brand. Motivation is one of the most important driving forces in terms of decision making process of the consumers. It is defined as the psychological force that determines the direction of the behaviour of an individual, effort and persistence. It intensifies and directs consumers decision regarding the purchase of a product or service on offer. Consumer behaviour in terms of motivation has been illustrated by Maslow in his theory of hierarchy. The motive hierarchy model of Maslow depicts the entire process of motivation influencing the purchase decision of the consumers. The emotional, motivational and cognitive feeling of the consumers pertaining to a particular brand or more is called the attitude of the consumers. This is a process that is gradual as well as sudden. It is both positive as well as negative. Once a customer generates an attitude towards particular product or service, it is quite difficult to change. The negative remains negative and positive remain positive. However, it is the obligation or the responsibility of the marketers that the attitude that is negative towards their brand should be changes through motivation and quality advancement of the product. The change of belief from negative to positive is channelized through effective advertisement strategies and direct communication with the consumers through offering great service (Kahle and Chiagouris 2014). However, the chosen customers always had positive attitude towards the use of iphone. Hence, it was easier for the marketers to positively affect them in making the decision o f the purchase. They never had any problem with the brand they were previously using. Hence they opted for its modified version. As it has already been mentioned, there are three key areas of consumers attitude towards the product or service they use or they have previously used. These are: cognitive that is called the beliefs of the customers about product or service, the effective process or the feelings of the customers about the offered product or service and the behavioural process or the response tendencies. Cognitive: the cognitive attitude can both be positive or negative. The taste of pastries is always good- this is the positive cognitive attitude of the customers. Affective: Feelings can be held by the customers pertaining to the quality of the product or services they are offered. The feelings can both be dependent and interdependent. Behavioural: day to day behaviour of the customers also determines the purchase decision for a product. Demographics influences refer to the size, structure and distribution of the population of a particular area or market. Size of the population refers to the active number of people present in the market. As a matter of fact, size of the population does not have direct impact upon the decision of the consumers for the purchase. However the marketing strategy becomes easy if the marketers have an adequate number of populations in the market. The population structure refers to the income, education and occupation of the population. This has great impact upon the determination of the consumers while purchasing a product. Group Influences: Humans are undoubtedly social animals. Through the formation of group they make decisions. Hence, group influence is one of the strongest external influences helping the consumers take decisions on purchase. These groups are called the reference groups. Reference groups can be segmented into three categories, aspirational reference groups, associative references groups and dissociative reference group. Apsirational reference group refers to the one that is used by a firm as its spokesperson. Most of them are celebrity and they are highly influential to the customers. Lifestyle of the consumers has direct impact upon the purchase decision. For example, people with luxurious life style would decide to make the purchase of the luxurious products and they would not think much about the price of the brand. Apple iphone 6 is going to be apt in this regard. Conclusion: It can thus be concluded that the influences on the consumer behaviour has both positive and negative effect. The marketers are highly skilful in understanding the actual behavioural mode of the consumers thus entailing the marketing strategies in need. Conclusion Internal External Perception: Perception refers to the interpretation and organising capability of the consumers pertaining to a product Motivation: It is defined as the psychological force that determines the direction of the behaviour of an individual, effort and persistence. Group Influence: When a consumer understands the group that has direct influence upon their decision making process, it ic called the group influence Reference: Carrington, M.J., Neville, B.A. and Whitwell, G.J., 2014. Lost in translation: Exploring the ethical consumer intentionbehavior gap.Journal of Business Research,67(1), pp.2759-2767. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Kahle, L.R. and Chiagouris, L., 2014.Values, lifestyles, and psychographics. Psychology Press. Kardes, F., Cronley, M. and Cline, T., 2014.Consumer behavior. Cengage Learning. Matulich, E., Haytko, D.L. and Amin, K., 2015. Multiple Attitude Functions Served by Products: Consumer Behavior Implications. InMarketing, Technology and Customer Commitment in the New Economy(pp. 226-226). Springer International Publishing. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall.